Every once in a while while you're browsing يوتيوب , you find a gem. This video from Listrak was published in February when they launched their shopping cart abandonment solution, but I wanted to publish it here for a couple reasons. First, it's a nice overview of what shopping cart abandonment is… next, it's a beautiful video and I hope Listrak is producing more of them.
Here's some highlights from the صفحة معلومات منتج ليستراك:
According to Listrak's site, online abandoned shopping carts are an issue تكلف تجار التجزئة عبر الإنترنت 71٪ من تحويلاتهم بما يزيد عن 18 مليار دولار سنويًا. Listrak's site has an آلة حاسبة لاسترداد العربة المتروكة حتى تتمكن من تقدير خسائرك بسرعة.
Listrak's shopping cart abandonment remarketing solution re-captures abandoned shopping carts and provides opportunities to re-engage shoppers through personalized offers and relevant messaging. Utilizing their software, a re-engagement campaign may be a single email or you could develop a stream of emails to nurture the conversion.
Shopping cart abandonment isn't just a factor with eCommerce. Any corporate site that is utilized for inbound marketing efforts typically has a weakness where visitors are lost in the conversion process. At times, it's simply because a poor layout doesn't provide any incentive to engage further. Other problems might be an extensive form, slow pageload times, or other issues.
If you can develop a means to re-engage that audience, you'll typically find that your conversion rates will exceed any conversions that you are getting on new visitors.